Ralph Lauren - Holidays Experience

Role: Senior Environment & Cinematic Artist
Project Type: Luxury Retail Installation & High-End CGI
Client: Ralph Lauren

Project Overview: Produced in collaboration with Aurélien BRION for Ralph Lauren’s global "Holiday" campaign. Creation of photorealistic winter environments displayed on large-scale screens in flagship stores across major fashion capitals (New York, Seoul, Tokyo). The project demanded extreme visual fidelity to match the brand's luxury standards while managing technical constraints for high-resolution broadcasting.

This animation is not a commisoned work, this is to show the world created on Unreal for the projects realtime displayed.

Key Responsibilities:
- High-Performance
- Optimization: Re-engineered and optimized heavy, overloaded scenes to ensure stability and fluidity.
- Transformed unplayable assets into a render-ready pipeline without compromising visual quality.
- Environmental Art & Set Dressing: Refined the level art and composition to create immersive, "Yellowstone-inspired" winter landscapes that align with the brand’s aesthetic.
- Cinematic Lighting: Crafted atmospheric lighting to enhance the mood, focusing on snow reflections, volumetric fog, and visual depth for a premium look.
- High-Res Rendering Pipeline: Managed the Movie Render Queue workflow to deliver ultra-high-resolution sequences adapted to specific screen formats (Custom Aspect Ratios) for window displays.

Objective: To provide technical and artistic expertise on a high-stakes luxury project, solving critical performance bottlenecks to deliver broadcast-quality CGI for an international rollout.

Tools: Unreal Engine 5, Lumen, Nanite, Movie Render Queue, DaVinci Resolve.

Special thanks to Aurélien Brion for the video showcase.

Music , all rights reserved to :
An Exclusive Performance by Laufey at The Ralph Lauren Holiday Experience.
Laufey: "from the Start."

Credits:
Director: Jason Lester
Creative Director: Junia Lin
Executive Producer: Laura Burhenn
Producer: Erikx DiSantis
Production Company: Our Secret Handshake
Production Manager: April Kelley